Why Small Businesses Should Seriously Consider An Email Automation Tool

Today's guest post is from Kayleigh Alexandra - a content writer for Micro Startups.

Email automation tools offer a range of features that can provide a real boost to your business. If you’ve been thinking about whether automation can help your company grow faster and smarter we, have the answers here for you.

Below, we’ve looked at just a few of the many reasons that your small business should consider using an email automation tool, and provided some great examples of software that you can use to make your company quicker, slicker, and more profitable.

Recommended reading: Why Your Business Should Focus on Email Marketing

It gives you access to a wealth of customer data

Customer data is invaluable to your small business; it gives you more insight into the people that are buying your products that you can use to establish what’s selling and who it’s being bought by.

Email automation tools are a great way of getting access to this information because they come with a range of analytics and data reporting that lets you dive deep into your campaigns. Moosend is one of the best email marketing tools for giving you access to useful data. It helps you to keep all of your data in one place and makes it easy to return to it again and again.  

You can then use this data to inform your advertising campaigns so that you put your products in front of the right people at the right time and drive up the revenue for your small business. Conversely, you can also use this to understand what products aren’t selling and update your marketing tactics to increase your chances of getting your customers to buy them.

Send your customers video-driven emails

Video is the most engaging form of content. It allows you combine sounds and movement and adding those two things together drastically increases the chances of your customers taking on board what you say – people remember 95% of video content, as opposed to 10% of written content.

Using automation tools allows you to add video content to your emails, putting you face-to-face with your target audience. BombBomb is a great example of an email automation tool that allows your small business to do this.

There are a host of things you can do with this tool, such as: creating an automated 3-second animation video, and getting live notifications of who has watched your videos and how long for. This makes email automation a brilliant way of increasing engagement levels with your customers and improving the chances of buying your products.

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Automated customer support

Providing a world class customer support service can be the difference between a new business staying in their industry for the long-term, or hemorrhaging customers...

One of the most impressive developments in email automation tools is that you can now use them to your customers service offering. Intercom is an example of a tool that offers your business precisely this. It lets you send automated email conversations to your customers.

This allows you to answer any questions that they have in a more time-efficient way — this tool reduces the time it takes to resolve customer queries by up to 60%. This is an excellent way of both saving your small business time without sacrificing the service you provide to your customers.

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Give your marketing offensive the personal touch

An enormous 79% of customers say that they are more likely to buy from a business if they employ personalisation. One of the most persuasive reasons for your business to seriously consider an email automation tool is that it allows you to personalize your marketing campaigns.

Using a tool like Emma allows you to create dynamic content. This is a large scale take on personalisation where you use the data that you have on your customers to create and send out personalised emails to all of your contacts.

This is a great way for your small business to scale up quickly because you can give your customers the one-to-one sales service they crave without having to invest in door-to-door sales tactics.

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Email has the best ROI of any marketing type

If the range of time-saving, service-enhancing, and engagement-increasing features available through wasn’t reason enough for you consider using email automation tools, then the ROI will be.

Email marketing has a median level ROI of 3800%, which is significantly higher than any other marketing channel – this includes paid search, direct mail, and all the major social media platforms.

So not only is using email automation tools a great way of making your small business more efficient, and of improving the service you provide, it’s also a proven way of making your company significantly more profitable.

One of the most important parts of running a business is getting the right tools in place to allow you the best possible chance of success. Email automation is something that can save you time, enhance the support and service you provide to you customers, and increase the revenue of your business.

Every email automation tool comes with its own pros and cons and the important thing is that you select the one that’s right for your business. What’s essential is that you don’t just dismiss these tools without considering just how much benefit they could bring to your growing business.



Kayleigh Alexandra is a content writer for Micro Startups — a site dedicated to spreading the word about startups and small businesses of all shapes and sizes. Visit the blog for the latest micro biz news, inspirational entrepreneurial stories, and tips on tools and tactics to scale up your business more quickly. Follow us on Twitter @getmicrostarted.