Predicting the Future Through Invention

I've just finished reading Creativity Inc. by Ed Catmull and ended up dog-earing a section near the end because I found it to be such an inspiring passage. The section is titled "The Unmade Future" and he quotes a friend who said, "The best way to predict the future is to invent it."

Sure it's fodder for just another pretty-image-visual-quote but it's resonating with me a lot lately. I've been running Assistia for just over a year now and have been grappling with where I want to take it and what I want it to be in the future. The cool thing is that I only have to answer to myself but the daunting thing is that I can make it whatever I want.

For a multi-passionate entrepreneur with a love for variety that runs deep in her blood (seriously, my husband used to tease me for rotating through different grocery stores every week just to keep the chores interesting), knowing that I can make my life whatever I want it to be feels tricky since I often want different things. As we discussed recently, I couldn't have told you five years ago what I would be doing now, so even to try to speak to 1 and 2-year timelines are not something I'm used to.

I am finding that I'm such a good get-it-done, details person that knowing the bigger reason why isn't something that tends to come first for me for these "grand plan" kind of things. Initially I wanted to work for myself so that I could make the decisions and choose to work with people I think are great. I am ticking both of those boxes these days so how do I parlay that into a bigger vision for my business?

Because I don't consider my business to be overly traditional (how can it when some of the tools I'm using have only come about in the last few years?!) it can be hard to define where I want it to go. So this concept of inventing the future is something that clicks for me because I'm not operating with a defined runway or path and some days I'm laying the bricks immediately before walking over them (anachronistic analogy alert - where are there brick roads anymore!)

I think it adds another layer to feel like I'm navigating without a map because it hasn't necessarily been written yet. There's a little thrill involved but I have to admit, I'm mostly trying to find a way to predict the future by inventing it.

Some days that's a big boost of energy and other days it's a scary place! But for me it's part of the appeal of working for myself - I can't predict where it will take me but as long as I'm sticking to my gut when choosing my directions, I'll be moving in directions that I want to be going.